What exactly is Search Engine Optimization?
Search engine optimization is the process of improving the volume and quality of traffic to your website. It helps search engines locate "natural" or "organic" search results through targeted keywords and direct them to your business. Usually, the earlier your site is displayed in the search results or the higher it "ranks”, the more customers will see your product and enter your website.
1. A prospective customer searches for your product or service.
2. Search Engine Optimization (SEO) helps you rank higher in the natural listings as shown here.
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