What is Search Engine Marketing (SEM)? When consumers are shopping for a product or service online, they use search engines, such as Google, Bing or Yahoo! to find information they’re looking for assisting them in making a purchasing decision. SEM is a distinct form of marketing and advertising that puts your business in front of your customers at the exact moment they’re searching for your product or service. The two ways to accomplish this goal are through Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).
Search Engine Optimization (SEO):
Search engine optimization is the process of improving the volume and quality of traffic to your website. It helps search engines locate "natural" or "organic" search results through targeted keywords and direct them to your business. Usually, the earlier your site is displayed in the search results or the higher it "ranks”, the more customers will see your product and enter your website.
Pay-Per-Click Advertising (PPC):
PPC advertising is buying ad space attached to the relevant keywords that your customers would enter to search for your product or service. You only pay when your potential customer selects and links to your website to learn more about your product or service.
Contact Webmerized today for a free evaluation of how search engine marketing can help you increase your leads and sales online!